Case Studies

Change Inc.

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Change Inc.
Ms. Mami Arai, Senior Manager (Right)
Mr. Atsushi Matsumura, Senior Consultant (center of photo)
Mr. Shota Kuwana, Associate Consultant (left)

July 20, 2022.


Change People, Change Business, Change Japan." Change Corporation focuses on "changing people" through the use of new technology and "changing work methods and business models" through the use of new-IT technology. Change Inc. is a business that focuses on "changing the way people work and business models" through the use of new technologies and new-IT technologies. The company provides e-learning content on a subscription basis. In this interview, we asked the person in charge about the process of introduction and difficulties encountered.

More clients reviewing training due to the impact of the new coronavirus
Increased customer requests for "video content
We were looking for a system that combines video and EC functions.
The testing function could be used to provide and sell e-learning programs that address issues.
Usage visualization is now possible using the administrator function.
EC functionality is now available to sell e-learning for B-to-C

Delivering more business skills to any company

What is the nature of your company's business?

Change People, Change Business, Change Japan" is our mission.

[Mr. Arai.]
Our mission is "Change People, Change Business, Change Japan" and we are developing our business based on the two pillars of "NEW-IT" and "Human Resource Development". Our vision is to bring innovation to the business and operations of Japanese companies through people (human resource development) and technology (NEW-IT) in a society with a declining population, which is also a social issue.

Even if new information technology improves productivity, it is "people" who make use of that technology. It is also "people" who are at the center of business. We are developing our business as a "human resource consultant" focusing on the most fundamental aspect of "people.

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What kind of work are you in charge of, Mr. Arai?

I am responsible for the development of KaWaL eLearning.

[Mr. Arai.]
As the head of the new business, I was assigned to develop e-learning. In the wake of the new coronavirus, many companies were reviewing their training formats, and our clients, who were now primarily remote workers, wanted to incorporate e-learning for learning at home.

Furthermore, there was an increasing need to use eLearning as an input and to make the valuable face-to-face time mainly for discussion. This is why we decided to launch KaWaL eLearning.

Could you introduce "KaWaL eLearning"?

The first thing we focused on was the learning effect.

[Mr. Arai.]
There is already a lot of e-learning out there, but we have thought through what is truly useful e-learning.
The most important thing we focused on was the learning effect. We have adopted a "task-oriented" style, in which participants are asked to produce output to maximize the learning effect by taking advantage of the know-how we have cultivated over many years in the training business.

Another thing is that we did not want to make the content "unwatchable after all," which is the number one bottleneck in e-learning, so we focused on "video presentation" that even those who are familiar with video can enjoy watching to the end.
KaWaL eLearning, which specializes in business skills, is based on the concept of "KaWaL" in action, not just "I understand" after watching a video.

What is the background behind the introduction of learningBOX?

The introduction from our business partner and the EC function were deciding factors.

[Mr. Arai.]
When we had the opportunity to consult with our business partner, Kinko's Japan K.K., about introducing e-learning, they told us about learningBOX. When we decided to introduce this system, we did a lot of research, including on other companies, to find out which platform to install it on and how much it would cost.

There were several deciding factors. First, we wanted to sell content to the general public, so we wanted to have an EC function. I thought it would be very convenient because I could upload videos and it also has a payment function. Also, I personally really liked the UI.

In addition, the fact that we can have development work done for us was also attractive. We were able to do what we wanted to do for a fee and they would respond to our requests, and they would release features that other companies had requested and created after six months had passed. I thought it was wonderful that they were collecting customer feedback.

What were some of the difficulties you encountered in actually implementing and operating the system?

The process of building it up from scratch was difficult.

[Mr. Arai.]
I was basically the main person in charge of everything from the system installation to the creation of the terms of use and content.

We installed learningBOX in October 2021 and were preparing to create videos and tests before we opened KaWaL eLearning in December. I had no knowledge of video creation, but I was also in charge of directing the project. I didn't want something conventional, so I focused on creating a concept for the video generation.

In addition, although I was not familiar with LMS, I have found learningBOX easy to use and have not had any particular difficulty in operating it. In other respects, the person in charge responds immediately when I inquire about something that is unclear, which is very helpful.
However, setting up the payment system for the EC function was difficult, and we managed to complete it through trial and error while having meetings. At the moment, existing clients are the main purchasers of our products, so we are hoping that in the future, general consumers will be able to purchase our products using the EC function.

It was hard work to get to this point, but we have made progress with the help of the same team members and various other people, and I truly feel that we have made it this far with the help of our team.

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I see that you have put a lot of effort into creating videos.

We put a lot of effort into creating videos so that the e-learning is fun to learn and usable at work.

[Mr. Arai.]
The video starts with concept creation. We have a strong desire to create e-learning content with a new learning style, so we are very particular about the "learning elements," even though we are struggling with them. How can we get people to watch until the end? What are the important learning elements to change behavior? We are thoroughly thinking about these questions.

As for the "enjoyable viewing" aspect, we have tried to make all of the contents have "characteristics" that match each learning element, such as drama-style, picture book world, comedians, quiz show style, etc., so that the viewer can empathize with the content.

We use our past expertise on learning elements to carefully explain what the key words are and why they are necessary.
Since there are differences in learning methods between in-person training and e-learning, we understand the characteristics of e-learning and focus on staging that can only be achieved through e-learning.

Which learningBOX materials do you use for confirmation tests after watching videos?

Use of selected questions.

[Mr. Arai.]
We use multiple-choice questions, where the correct answer is chosen from multiple options. People learn and take learning when they output the content. So far, I have only used multiple choice questions, questions from the instructor in the videos, and worksheets, but learningBOX has many more quiz functions, so I would like to use them abundantly so that I can output the content.

What is your outlook for the future?

I want to eliminate "I didn't know" business skills.

[Mr. Arai.]
In elementary school, there is a solid learning curriculum, such as addition in the first grade and multiplication in the second grade, but that is not the case when you enter the workforce. Some companies provide extensive training, while others provide immediate on-the-job training, and so on. For example, when I was a newcomer, I would answer the phone at Company A but not at Company B, and even the training did not teach me how to answer the phone.

The basic business skills are not something that "I can't do," but rather something that "I didn't know" or "I wasn't taught. We want to eliminate the problem of "not knowing" the skills that are the foundation of business. We believe that if you know basic business skills, you will be able to work more smoothly.

In my work, I am always involved with people, whether it is with customers or working as a team. For example, when communicating something to others, if you can speak logically, things will go smoothly. Also, even today when chatting and e-mailing are indispensable tools for business, if you know how to be considerate of others who are not in front of you, you can make a good impression even if you have never met them. I want to make the world a place where people can say, "If you watch KaWaL, you can rest assured that your business skills are in good hands!

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What advice would you give to those who are considering implementing an e-learning system?

It would be convenient to complete the process in one LMS.

[Mr. Arai.]
For those who want to sell and need EC functions at the same time as implementing an e-learning system, it would be convenient to choose a system that can be completed in a single LMS. Although API integration is an option for payment, it would be better if it can be completed within a single LMS.

As far as we know, there is no other LMS with EC functionality at this point other than learningBOX. I think it is easy to use because customer management can be done in one place. Also, since payment is based on the number of times the payment is made, the initial cost is only the dedicated server contract fee, which I think is attractive.

↓Change Corporation official website.
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Afterword

What did you think of the case study interview with Change Inc.
We introduced a case study of an e-learning system that uses learningBOX to sell subscription-type content, and we believe that there are many aspects of the system that can be used as a reference for companies that are considering EC functions.

KaWaL eLearning content islearningBOX ONIt is also available for purchase from

Thank you very much for taking time out of your schedule to meet with us.
We appreciate this opportunity.

Thank you, Mami Arai, for taking the time for this interview!

Please feel free to contact us.

Office Hours/Weekdays 10:00am-12:00am, 1:00pm-5:00pm

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