Use video for your company newsletter! Introducing advantages and recommended content.
In recent years, content that conveys a variety of information through video, rather than text and photographs alone, has gained momentum. In the midst of this social trend, have you ever wondered if it would be possible to replace your paper-based in-house newsletters with video, or if you would like to know the advantages and disadvantages of producing in-house newsletters with video?
This article will explain the advantages and disadvantages of producing in-house newsletters with video. We will also introduce recommended contents, so if you are thinking of producing an in-house newsletter with video, please continue reading to the end.
- Background of the increase in the number of companies using video for internal newsletters
- Advantages of using video for in-house newsletters
- Disadvantages of using video for in-house newsletters
- Recommended content for in-house newsletters using video
- E-learning is the best way to utilize video content
Background of the increase in the number of companies using video for internal newsletters
With the spread of video content, the number of companies producing in-house newsletters with video is said to be on the rise. Factors cited include the increasing use of the Web for in-house newsletters, which makes it easier to incorporate video, and the increasing number of companies adopting teleworking.
In particular, it should be noted that telecommuting has made it more difficult to communicate within the company, and there is a need for company newsletters that convey internal information in a more realistic manner. Below is a specific explanation of the background behind the use of video in in-house newsletters.
Web-based in-house newsletters
One of the reasons for the increase in the number of companies utilizing video in their in-house newsletters is that in-house newsletters are becoming increasingly web-based.
Information and Communication Technology (ICT), which translates to "information and communication technology," has become widespread in many companies, and the psychological hurdle for communicating information via the Internet has been lowered. This wave has extended to in-house newsletters as well, with a shift from paper to the Web as the medium of communication. Until now, in-house newsletters have mainly been printed, but the shift to the Web has made it possible to use video.
The penetration of YouTube has also spurred efforts to use video in company newsletters, as its familiarity has encouraged communities everywhere to embark on video production. Corporate initiatives are no exception, and the number of internal newsletters using video is on the rise, coupled with the ease of uploading and convenient features.
Increase in telework
The increasing number of companies adopting telework is one of the reasons why more companies are using video for their internal newsletters. The promotion of telework is gaining momentum as a result of the spread of the new coronavirus.Announcement by Ministry of Land, Infrastructure, Transport and TourismThe percentage of people who telework rose from 9.8% in 2019 to 19.71 TP2T in 2020, according to the
Although teleworking offers various advantages, one of its disadvantages is that it makes communication among employees more difficult. In addition to making it difficult to maintain work motivation, it can also make it difficult for management to communicate its corporate direction to employees. As a countermeasure, a method of delivering messages directly to employees through video has been attracting attention.
Growing trend away from the printed word among young people
The increase in the number of companies utilizing video in their internal newsletters is thought to be due in part to the growing trend away from print among young people. The Agency for Cultural Affairs conducted a nationwide survey of men and women aged 16 and older in 2019.results (of a study)According to the "Mere Old Man," about half of the respondents reported that they "do not read" a book in a month.
One of the reasons for this result is the widespread use of the Internet. Since gathering information on the Internet provides access to so much information, fewer and fewer people dare to read books.
With this trend growing especially among young people, some companies are producing videos out of concern that paper booklets and text-based company newsletters will not be read.
Advantages of using video for in-house newsletters
By utilizing video in in-house newsletters, more realistic and accurate information can be delivered to employees. While conventional text-based information is conveyed through the use of text, video and audio can also be incorporated to ensure that information is conveyed to the employees who are the viewers of the magazine.
Other benefits include the reduction of man-hours required to produce in-house newsletters. Below are three advantages of using video for in-house newsletters.
Accurately communicate information
One of the advantages of using video for in-house newsletters is the ability to accurately convey information. Unlike actual face-to-face communication, written communication does not allow for voice inflection or gestures. Therefore, it is difficult to accurately convey the writer's intentions.
The same is true for in-house newsletters. If a company newsletter is text-only, the sender's original intention may not be conveyed properly, and there may be cases in which employees receive it differently.
Video, on the other hand, adds facial expressions, intonation, and atmosphere as expressive techniques, allowing you to accurately convey what you want to say to employees. When communicating the company's direction and vision, a particularly sensitive method of communication is required, but with video, not only information but also the thoughts and feelings behind the information can be conveyed at the same time.
Reduce man-hours and workload
Another advantage of using video is that it reduces the man-hours and workload for producing in-house newsletters. In the early stages of video production, it can take a lot of time to produce a single video due to a lack of knowledge and know-how. However, as you gain knowledge and become accustomed to handling the equipment, productivity will increase. Compared to paper-based media, the time and effort required for photography, writing, printing, and distribution will be reduced.
In addition, video content tends to be highly versatile and can be used for employee training and presentation materials in addition to in-house newsletters.
Engagement can be visualized
By utilizing video in the company newsletter, it is also possible to visualize engagement. Engagement refers to the willingness of employees to contribute to the company. By utilizing video and checking numerical values to see what actions are being taken by video viewers, it will be easier to manage employee engagement.
Knowing engagement, such as how many people are viewing the site and the average viewing time, makes it easier for the person in charge to understand the motivation of employees to do their jobs.
Disadvantages of using video for in-house newsletters
While there are many advantages to using video in in-house newsletters, mainly in terms of information transmission, there are also disadvantages. Below are two disadvantages of using video in in-house newsletters.
Time and effort required to create video at first
The disadvantage of using video for in-house newsletters is that it takes a lot of time to get used to the production process. If the person in charge does not have experience in video production, each process, such as planning, shooting, and editing, will take time and effort.
Once the video production process is understood, the production speed will gradually increase. As a result, the man-hours and workload required to send out an in-house newsletter will also decrease, but it is important to understand that a certain amount of implementation cost will be required at first, including the cost of equipment and other costs.
Requires expertise in video creation.
Another disadvantage of using video for in-house newsletters is that it requires expertise in video production. The first thing to consider is whether you have employees with video production know-how; if not, it will take more time because you will have to learn from scratch.
In addition, a variety of tools must be used for production, and in selecting the right tool, we must also consider whether it is easy to use and whether it has the functions we want. A certain amount of know-how is also required to determine these points.
Recommended content for in-house newsletters using video
By utilizing video in in-house newsletters, it is possible to create content that incorporates video and audio in addition to text and photographs, making the in-house newsletters even more attractive to employees.
Below are three recommendations for producing in-house newsletters that utilize video. Please use them as a reference for creating new in-house newsletters that have never existed before.
Recommended content for a company newsletter utilizing video is a message from the president, chairman, or other company representative. This is a useful way to directly communicate management policies, current performance, and expectations to employees. From the perspective of boosting employee morale, the representative's message is also an important element in determining the future of the company.
Telework has been introduced in recent years, but it tends to be more difficult to convey the company's actual situation and policies when communicating within the company remotely. In such cases, incorporating a representative message into the company newsletter will make it possible to convey the company's thoughts and feelings.
Other companies with a large number of employees or offices across the country are also recommended to use video as a representative message in their internal newsletters. To ensure that the message is delivered clearly and reliably, it is also a good idea to include a ticker.
Announcement of various awards
Various types of award announcements are also recommended as content for company newsletters that utilize video. Specifically, the MVP may be selected as the most active employee by month, quarter, or year, or the most active department or team may be honored.
To motivate employees to want to win the award, it is more effective to mix in edits that create excitement in the video. Incorporating interviews with award-winning employees will make the content even more appealing.
Sharing Internal News
A section for sharing company news as one of the contents will facilitate information sharing within the company and increase cohesion. News such as the introduction of new equipment, announcements of personnel changes, and changes in company rules can be explained using diagrams and illustrations, making the information easier to understand than reading text alone.
Sharing company news is recommended as content because it can be a catalyst for creating interactions within the company. Keep your antenna up on a regular basis and research what kind of news is likely to capture the hearts and minds of your employees.
E-learning is the best way to utilize video content
The proliferation of video content has required a revolution in the way company newsletters are produced. Consider using video to create more attractive in-house newsletters and deliver accurate information to employees. It may take time and effort at first, but as your skills improve, you will be able to produce high quality videos.
In today's world, where communication technology using the Internet has become familiar, we recommend the introduction of an e-learning system that allows easy information sharing.
LearningBOX offers a wide range of learning contents that can be used for training and in-house education, as well as uploading videos for in-house newsletters as video teaching materials. If you have any concerns about the use of content, please contact us.Request free informationFor more information, please contact us at
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