New type of subscriptive e-learning for business skills developing strong attitude toward learning

Release Date :July 20, 2022

• Content sales (B to B)

Release Date :July 20, 2022

Change is a business that focuses on "changing people" and "changing work methods and business models" through the use of new IT technologies, in order to realize "Change People, Change Business, Change Japan" by utilizing new technologies. Change Inc. is a business that focuses on "changing people" and "changing the way work is done and business models" through the use of new-IT technology. The company provides e-learning content on a subscription basis. In this interview, we asked the person in charge about the process of introduction and difficulties encountered.

The need for "e-learning content that can be studied at home" was the catalyst.

First of all, can you tell us about your company's business?

Our mission is "Change People, Change Business, Change Japan," and we are developing our business based on the two pillars of "NEW-IT" and "Human Resource Development.

Our vision is to bring innovation to the business and operations of Japanese companies through people (human resource development) and technology (NEW-IT) in a society with a declining population, which is also a social issue.

Even if productivity improves with the introduction of new IT technology, it is "people" who utilize that technology.
In business, people are at the center. We are developing our business as a "human resources consultant" by focusing on the most fundamental aspect of "people.

What kind of work is Mr. Arai in charge of?

I am responsible for the development of KaWaL eLearning. I am responsible for new business and developing eLearning.

Many companies are reviewing their training formats due to the Corona disaster, and customers who are now primarily remote workers have requested to incorporate e-learning, which allows them to study at home.

In addition, there was an increasing need to use e-learning as input and to focus on discussion during valuable face-to-face time.

This is why we decided to launch KaWaL eLearning.

Can you introduce KaWaL eLearning?

There is already a lot of e-learning out there, but we have thought through what is truly useful e-learning.

The most important thing we focused on was the learning effect. We have adopted a "task-oriented" style, in which participants are asked to produce output to maximize the learning effect by taking advantage of the know-how we have cultivated over many years in the training business.

Another thing is that we did not want to make the content "unwatchable after all," which is the biggest bottleneck in e-learning, so we focused on "video presentation" that even those who are familiar with video can enjoy watching to the end.

KaWaL eLearning, which specializes in business skills, is based on the concept of "KaWaL" in action, not just "I understand" after watching a video.

The decisive factors for introduction were referrals from business partners and the EC function.

What is the background behind the introduction of learningBOX?

When we had the opportunity to consult with our business partner, Kinko's Japan K.K., about introducing e-learning, they told us about learningBOX. When we decided to introduce this system, we did a lot of research, including on other companies, to find out which platform to install it on and how much it would cost.

There were several deciding factors. First, we wanted to sell content to the general public, so we wanted to have an EC function. I thought it would be very convenient because I could upload videos and it also has a payment function. I also personally liked the UI very much. The fact that they can do the development for us was also very appealing.

We are able to do what we want to do if we pay a fee, and features that other companies have requested and created are released after six months. I thought it was wonderful that they are collecting customer feedback.

What difficulties did you encounter before actually introducing and operating the system?

I was basically the main person in charge of everything from the system installation to the creation of the terms of use and content.

We installed learningBOX in October 2021 and were preparing to create videos and tests before we opened KaWaL eLearning in December.

I had no knowledge of video creation, but I was also in charge of directing the project. I didn't want something conventional, so I focused on creating a concept for the video generation.

In addition, although I was not familiar with LMS, I have found learningBOX easy to use and have not had any particular difficulty in operating it. In other respects, the person in charge responds immediately when I inquire about something that is unclear, which is very helpful.

However, setting up the payment system for the EC function was difficult, and we managed to complete it through trial and error while having meetings. At the moment, existing clients are the main purchasers of our products, so we are hoping that in the future, general consumers will be able to purchase our products using the EC function.

It was hard work to get to this point, but we have made progress with the help of the same team members and various other people, and I truly feel that we have made it this far with the help of our team.

You have put a lot of effort into creating videos.

The video starts with concept creation. We have a strong desire to create e-learning content with a new style of learning, and we are very particular about the "learning elements," even though we are struggling with them.
How do we get people to watch until the end? What are the important learning elements for behavior change? We are thoroughly considering the following

As for the "enjoyable viewing" aspect, we have tried to make all of the contents have "characteristics" that match each learning element, such as drama-style, picture book world, comedians, quiz show style, etc., so that the viewer can empathize with the content.

We use our past expertise on learning elements to carefully explain what the key words are and why they are necessary.

Since there are differences in learning methods between in-person training and e-learning, we understand the characteristics of e-learning and focus on staging that can only be achieved through e-learning.

We want to bring business skills that can be used in any company to more people.

Which learningBOX materials do you use for confirmation tests after viewing videos?

We use multiple-choice questions, where the correct answer is chosen from multiple options. People learn and take learning when they output the content. So far, I have only used multiple choice questions, questions from the instructor in the videos, and worksheets, but learningBOX has many more quiz functions, so I would like to use them abundantly so that I can output the content.

Can you tell us about your future prospects?

In elementary school, there is a solid learning curriculum, such as addition in the first grade and multiplication in the second grade, but that is not the case when you enter the workforce. Some companies provide extensive training, while others provide immediate on-the-job training, and so on.

For example, when I was new, I would answer the phone at Company A but not at Company B, and the training did not even teach me how to answer the phone. I feel that individual business skills are influenced by the company they joined.

Basic business skills are not "I can't do it," they just "didn't know" or "weren't taught.

We want to eliminate the problem of "not knowing" the skills that are the foundation of business. We believe that in order to demonstrate one's ability at work, it is necessary to know the basic skills of business etiquette in order to work smoothly.

In my work, I am always involved with people, whether it is with customers or working as a team. For example, when communicating something to others, if you can speak logically, things will go smoothly. Also, even today when chatting and e-mailing are indispensable tools for business, if you know how to be considerate of others who are not in front of you, you can make a good impression even if you have never met them before.

I want to make the world a place where people can say, "If you watch KaWaL, you can rest assured that your business skills are in good hands!

What advice would you give to those who are considering implementing an e-learning system?

For those who want to sell and need EC functions at the same time as implementing an e-learning system, it would be convenient to choose a system that can be completed in a single LMS. Although API integration is an option for payment, it would be better if it can be completed within a single LMS.

As far as we know, there is no other LMS with EC functionality at this point other than learningBOX. I think it is easy to use because customer management can be done in one place. Also, since payment is based on the number of times the payment is made, the initial cost is only the dedicated server contract fee, which I think is attractive.

 KaWaL eLearning × learningBOXcontent is also available for purchase from learningBOX ON, so please take advantage of it.

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