Empowering Corporate Reskilling with learningBOX and Government Grants

Released on 2025.03.05

• Content sales (B2B)

Released on 2025.03.05

chipper Inc., a company known for its content marketing tool “Creative Drive,” has recently launched a new reskilling initiative aimed at helping businesses independently develop their web marketing capabilities. By leveraging government subsidies and implementing the e-learning platform learningBOX, chipper has created a scalable, efficient training program that supports companies in acquiring essential digital marketing skills. In this interview, we explore the challenges chipper faced, the reasons behind choosing learningBOX, the implementation process, and the impact the platform has had on their business. We also discuss future plans and how learningBOX is helping chipper build a sustainable learning ecosystem.

Reskiling Platform for Efficiency

Can you tell us about your startup and how you started your business?

In 2017, we founded chipper Inc., and initially focused on supporting the arts. While involved in the art field, I came across the concept of art thinking, and came to value the act of artists asking questions to the world through their works and their thought process, rather than art as a product.

Over time, we shifted our mission to support “zero-to-one” innovation, inspired by the concept of “art thinking.” Leveraging my experience as an EC consultant at Rakuten, chipper later launched a D2C business support service, which was sold to Toridori Inc. in October 2024.

*D2C stands for Direct to Consumer, a business model in which products planned and manufactured by the company itself are sold through its own e-commerce site or directly managed stores without the need for intermediate distribution.

What kind of business are you currently engaged in?

Right now, our core offering is a service called Creative Drive. It’s a comprehensive platform designed to support content marketing strategies through a combination of data-driven analysis tools and AI-powered writing assistance. In addition to the tool itself, we also provide hands-on SEO support and content creation services to help businesses maximize their marketing impact.

As part of our ongoing support, we recently launched a new reskilling initiative. This program is designed to help companies build internal capabilities in web marketing. The goal is to create a nurturing framework that enables teams to independently plan and execute their own marketing strategies. In other words, we’re not just offering tools—we’re helping businesses grow their marketing skills from the inside out.

*For context, “nurturing” refers to marketing activities that build, maintain, and strengthen relationships with potential and existing customers by addressing their needs and challenges through targeted communication. This process helps increase customer engagement and drive purchasing decisions.

What led you to consider implementing learningBOX?

As we continued to grow Creative Drive, we noticed a recurring challenge: many companies were eager to embrace content marketing, but lacked a clear understanding of how to actually implement web marketing strategies. While our platform made it easy to generate articles, we found that without foundational marketing knowledge, users often struggled to make the most of the tool.

Recognizing this gap, we sought to create a nurturing framework that would allow companies to become self-sufficient in their marketing efforts. However, we faced a significant operational challenge: how to deliver high-quality training without overextending internal resources. The announcement of government grants for reskilling initiatives presented a timely opportunity—but to leverage it effectively, we needed a system that could minimize administrative burden while meeting grant requirements.

How did you first become interested in learningBOX during your evaluation phase?

As we began exploring our reskilling business, we conducted extensive research and realized that even without direct instruction from a trainer, learners could still gain knowledge effectively through an e-learning system. That led us to dig deeper into how to create content, how to navigate the subsidy process, and more. During that time, one of our partner companies introduced us to learningBOX.

When we saw the demo, we were immediately impressed by the intuitive interface and user-friendly design. That’s when we really started to take an interest.

Thank you. It sounds like the recommendation from a trusted partner played a big role in building confidence in the system.

Exactly. Being introduced by a company with a proven track record gave us a strong sense of trust in the system, which helped eliminate any initial concerns. That’s why we were able to move forward with the decision to implement learningBOX without much hesitation.

Could you tell us more about the key factors that led to your decision to adopt learningBOX?

One of the biggest deciding factors was the cost—it was significantly lower than we had anticipated. We had previously considered developing a similar educational platform in-house, and we knew that would cost anywhere from 10 to 20 million yen. Compared to that, learningBOX felt incredibly cost-effective.

Another major point was that learningBOX includes features that meet the requirements for government subsidies. For example, the ability to issue Certificates of completion and export learning history via CSV export really helped reduce the administrative workload for our team.

We also appreciated the flexibility of the system. It allows us to easily create training materials tailored to specific industries and job roles, which made it very practical for our needs.

Certificates and Learning History Export for Subsidy Requirements

How have you optimized your reskilling operations for efficiency?

To minimize time spent on tasks outside of our core business, we made a conscious effort to streamline our reskilling operations. Specifically, we implemented learningBOX as our LMS to reduce the time and effort required for training management. We also received support from our partner company regarding the subsidy process and requirements. Thanks to this setup, we’ve been able to run the program efficiently with minimal operational burden.

How are you using learningBOX to deliver your reskilling programs?

We use learningBOX to offer beginner-friendly training programs in areas like web marketing and content marketing. These courses cover practical topics such as how to use Google Analytics and tips for writing effective articles.

In addition to features like certificate issuance and CSV export, we also take advantage of tools like the Access period, Notifications for learners who haven’t completed their courses and the ability to Disable skip playback. These features help us manage the program more effectively and ensure a smooth learning experience.

Have you seen any changes since implementing learningBOX?

Absolutely. The most significant change is that we were able to launch our reskilling business in the first place, which has led to increased revenue.

What’s more, as we’ve used learningBOX for reskilling, we’ve started to see potential for using it in a customer success capacity. Without learningBOX, we might not have come up with these new ideas. So in that sense, it’s definitely brought about positive change.

Customer success refers to activities that actively support existing customers to achieve business success through products and services.

You mentioned using learningBOX for customer success. Could you elaborate on how that might work?

Sure. For example, our tool allows users to generate article drafts using AI, and they can do this without any limitations. However, since we’ve upgraded the tool to a more professional version, users now need a certain level of knowledge to use it effectively.

To help users become more self-sufficient, we’re thinking of building a system where they can gain insights, acquire knowledge, and interact with each other. For instance, if someone searches for the keyword “LMS,” we want to understand their intent and create content that speaks directly to their needs.

But when someone is just starting out, it’s often hard to pinpoint what message will resonate. That’s why we believe it’s important to start by defining a persona. While creating FAQ-style content is one approach, it’s not always enough.

So we’re considering offering content like “How to Create High-Performing Articles,” and awarding badges upon completion. This would help users learn in a structured way and feel a sense of achievement.

When I worked at Rakuten Ichiba, there was a similar initiative called “Rakuten University.” It featured video content with practical know-how, including lessons from EC consultants and success stories from top-performing stores. If we can create something similar through our “Creative Drive” platform, we believe it could foster a thriving user ecosystem.

If users can share their own success stories and learn from each other, we won’t need to explain everything ourselves. It would naturally become a communication hub where knowledge is exchanged organically.

*A persona is a virtual image of a person who is the target of a product or service.

Fast response, sincere, highly regarded as a reliable partner.

What aspects of learningBOX do you find particularly user-friendly?

The interface is so intuitive that we can operate it without needing a manual. The UI is clean and easy to navigate, which makes the whole experience very smooth. I think that’s what makes it so user-friendly.

Are there any areas where you feel the system could be improved?

While the UI is intuitive, the sheer number of features can be overwhelming at times. It’s not always clear which features to use and how to use them most effectively. Also, when balancing this with other business operations, we need to be strategic about how we structure our workflows. If there were more support options or even managed services, I think we could operate even more smoothly.

How has your experience been with the learningBOX sales and support teams?

The sales and support teams have been incredibly responsive and sincere. They really take the time to understand our needs and offer appropriate solutions, which gives us peace of mind. The company culture is solid, and we truly see learningBOX as a reliable partner.

Thank you for your honest feedback. What are your expectations for learningBOX moving forward?

We’d love to see even more robust support options, such as operational assistance and managed services. Specifically, help with user management and content distribution would make our day-to-day tasks much easier.

We also see a lot of potential in using learningBOX for customer success, and we’d like to explore that further together. With continued feature enhancements and service improvements, we believe learningBOX can help us build an even stronger ecosystem.

Finally, could you share your company’s future goals or plans?

Our goal is to secure contracts with 100 companies for our reskilling training programs by the end of the year. We want to provide high-quality content in web and content marketing that empowers companies to operate independently.

We’re also planning to update our “Creative Drive” platform to further reduce user workload and enhance practical support. In the long term, we aim to build a platform where users can share their success stories, creating a vibrant and collaborative ecosystem.

Thank you for your participation
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