Used for compliance training for influencers

Release Date :March 30, 2022

• Employee training

Release Date :March 30, 2022

Founded in June 2013, UUUM Corporation is a company with the philosophy of "Bringing the spirit of kids to the world" and delivering "new experiences" to many people through free thinking. UUUM creates value and provides entertainment utilizing new-age media in which everyone can play a leading role. We interviewed the company about the deciding factors for introducing the service, how it is utilized, and its future outlook.

Compliance training through e-learning to avoid problems

First of all, could you introduce your company business?

We began by managing and supporting influencers, mainly YouTube creators, who were using social networking services to disseminate their own content, and we are now developing a wide range of businesses. We have exclusive production contracts with several hundred of the most influential creators and have assigned a manager to each of them.

Our job is also to propose and support promotional activities for companies that sell products and services, utilizing the influencing power of creators. We also work with influencers to sell goods, hold events, launch brands, and engage in a variety of other activities that fans can enjoy.

Could you tell us about the background of your decision to use our learningBOX?

We have two main targets for training: employees and creators. For employee training, we already have a service that we have been using for a long time, and we have established a general-purpose curriculum that we use for our employee training.

On the other hand, for training for creators, we needed original contents, not generic ones. We were looking for a tool that would allow us to create our own original curriculum, deliver it to the creators in a timely manner, and make it easy for us to manage. While searching for such a tool, we came across learningBOX.

You compared learningBOX with other LMS tools. What were the deciding factors in choosing learningBOX?

The Creator Support representative prepared a document that allowed us to compare the advantages, disadvantages, ease of use, and price. The most important factor we considered was "ease of use.

Since creators are busy every day, it is difficult for them to make use of learningBOX if there are barriers to its use. learningBOX is intuitive and easy to work with, which is exactly what we were looking for.

Conducted a confirmation test after viewing the video for the purpose of behavior change

What kind of content does your company create?

The learningBOX is mainly used for compliance training. We made a commitment to society regarding thorough compliance when our company went public, and it is also essential for creators to transmit information safely and securely to the world as they increase their influencing power. There are many things we need to tell you in order for you to conduct your activities in a sound manner, taking reputational risk into consideration.

For this reason, twice a year, we offer a compliance training course in the form of a learningBOX. The main method we use is to create a video and have the participants watch it.

As we transmit videos and images on a daily basis that will be widely disseminated, we inevitably cannot reduce the risk to zero. There are cases where you can get involved, and there can also be trouble related to copyrights, portrait rights, and other legal issues.

Therefore, we will provide you with a video to teach you lessons from actual cases and cases in which our creators were involved. Then, after watching the video, the participants are given a test that is based on the content of the video.

It seems like you could make mistakes without even knowing it. Is that video created every time?

Yes, we do. We try to share as many recent cases as possible as soon as possible, such as what happened after the last training.

If the content is related to general support, I may talk about it in the video, but if it requires specialized knowledge, such as legal matters, we choose the right person to talk about it depending on the case, for example, by having our legal staff appear. We believe that by doing so, you can get a sense of the importance of the case.

Since the main fields involved are different, such as pharmaceutical laws for beauty influencers or copyrights for gaming influencers, we may disseminate genre-specific content individually. The goal is not to simply watch a video and have it become knowledge in your head, but to have it accompany a change in behavior.

In part, we do not want to inhibit or restrict the activities of creators more than necessary, but we convey this information in the hope that you will protect your own brand by knowing and practicing the necessary information.

What are some of the benefits you have experienced since the introduction of the system?

I believe that the training has been as effective as face-to-face training. Originally, we rented a venue such as a hotel and had hundreds of creators attend our training sessions.

One of the positive aspects of gathering offline was that it provided a place for creators to communicate with each other. Since everyone is engaged in their own activities on a daily basis, they do not have a chance to see each other's faces, and it was a good opportunity for us to meet and talk with each other in person. However, the cost of the event, including the venue and transportation costs for the participants, was very high.

In such a situation, the Corona disaster made it difficult to get together on a large scale. The value of direct communication had to be abandoned due to the corona. Nevertheless, how to conduct the mandatory compliance training and how to check progress? LearningBOX was the solution to this problem.

We have been able to reduce costs considerably, and I think we have achieved the same level of success in delivering the necessary information and convincing the participants as we did in the past.

The more content you create, the more know-how you accumulate in your company.

Are there any parts of the learningBOX that you found difficult to understand or use?

Generally, we have no complaints or discomfort with the use of the system. However, when we announce that we are going to start the compliance training, we start by sending a message to the email address associated with the learningBOX, but we usually use Slack for communication between us and the creators, so it would be great if it could be linked to communication tools other than email. We usually use Slack to communicate with our creators, so it would be great if we could link with other communication tools besides email.

Thank you for your valuable input. We will consider it immediately. So, what do you see as the value in creating your own content?

As I mentioned earlier, the objective is to have the creators understand and change their behavior through the screen. To achieve this, the creator must digest the content carefully, put it into a compact video, and make sure that the viewer will not get bored and will be able to watch it all the way through.

This process is a learning experience for the staff, and as the videos accumulate, so does the company's own know-how. I believe that the value of this project will continue to grow as we continue it.

Finally, can you tell us about your future prospects?

The creators who are active on various platforms are truly diverse and will continue to send out more and more fun things. Even celebrities are boldly using YouTube and SNS, and we are seeing a great number of alliances with entertainment agencies.

We hope to contribute to a world where those who express themselves can do so in a healthier manner and where there is no slander or defamation. For this purpose, we hope that we can continue to rely on the power of learningBOX.

Thank you for your participation
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