Utilizing e-Learning for Influencer Compliance Training

Released on March 30, 2022

• Employee training

Released on March 30, 2022

Founded in June 2013, UUUM Co., Ltd. operates under the mission of “Bringing a Childlike Spirit to the World.” With a focus on delivering new and exciting experiences through free and creative thinking, the company has grown from managing YouTubers to supporting a wide range of social media influencers. Today, UUUM offers corporate solutions that leverage the power of influencer marketing, creating value and entertainment through next-generation media where anyone can take center stage. We spoke with the team at UUUM to learn more about why they chose to implement our solution, how they are using it, and their vision for the future.

Avoiding Risk Through Compliance Training via e-Learning

Can you tell us more about your business operations?

UUUM began by managing and supporting influencers who create and share content primarily on YouTube and other social media platforms. Over time, the company has expanded its business to include a wide array of services. For the several hundred high-profile creators with whom UUUM has exclusive production contracts, dedicated managers are assigned to provide tailored support.

In addition to influencer management, UUUM also works with companies that sell products and services, offering promotional strategies that harness the influence of its creators. The company’s activities extend beyond digital content, encompassing merchandise sales, event planning, and brand launches—creating engaging experiences for fans in collaboration with influencers.

Could you tell us about the background of your decision to use learningBOX?

At our company, we provide training for two main groups: our employees and our creators. For employee training, we have long utilized an existing service that offers a standardized curriculum, which has become well-integrated into our operations.

However, when it came to training for our creators, we found that a one-size-fits-all approach wasn’t sufficient. We needed original content tailored specifically to their needs—something we could build ourselves, deliver effectively to our creators, and manage easily on our end. That’s when we discovered learningBOX.

You likely considered other LMS tools as well. What made you ultimately choose learningBOX?

Our Creator Support team put together a comprehensive comparison of various platforms, evaluating factors such as pros and cons, usability, and cost. Among these, the most critical factor for us was ease of use.

Our creators lead very busy lives, and if a platform isn’t intuitive, it becomes a barrier to adoption. learningBOX stood out because it’s easy to navigate and get started with right away. It matched exactly what we were looking for.

Follow-Up Quiz to Drive Behavioral Change

What kind of content does your company create?

We primarily use learningBOX for compliance training. When our company went public, we made a commitment to society to uphold the highest standards of compliance. As our creators continue to grow their influence, it has become increasingly important to ensure that the content they share with the public is safe and responsible. There are countless things we must communicate to help them operate in a healthy and ethical manner, especially when considering potential reputation risks.

To that end, we conduct compliance training twice a year using learningBOX. Our approach mainly involves producing training videos, which employees are required to watch.

Given that our creators regularly share videos and images that can reach a wide audience, it is impossible to eliminate all risks. There are times when they may become unintentionally involved in incidents, and legal issues such as copyright or portrait rights can also arise.

To help prevent such situations, we create video content based on real-life cases and incidents involving creators. These videos serve as learning tools, allowing viewers to understand the risks through actual examples. After watching the videos, participants are required to take a quiz to confirm their understanding of the material.

It’s true that people can sometimes make mistakes without even realizing it. Do you create these videos on a regular basis?

Yes, we do. We try to share the most recent and relevant examples as quickly as possible, especially those that have occurred since the last training session.

For general support topics, I often appear in the videos myself. However, when the subject matter requires specialized knowledge—such as legal compliance—we bring in the appropriate experts, like our in-house legal team. We carefully select the right spokesperson for each case to ensure the message resonates and the importance of the topic is clearly conveyed.

For example, beauty influencers often need to be aware of regulations under the Pharmaceutical and Medical Device Act, while gaming creators must consider copyright issues. Since the areas of concern vary by genre, we sometimes tailor content specifically for each category. Our goal isn’t just for creators to watch the videos and absorb the information—it’s to drive real behavioral change.

While we’re mindful not to unnecessarily restrict or hinder creators’ activities, we believe that by equipping them with the right knowledge and encouraging them to put it into practice, they can better protect and strengthen their personal brands.

What kind of impact have you seen since implementing the system?

We believe that the training effectiveness has been on par with our previous in-person sessions. Originally, we used to rent venues such as hotels and gather hundreds of creators for training sessions.

One of the key benefits of holding offline sessions was the opportunity it provided for creators to interact with one another. Since everyone works independently on a daily basis, there were few chances for them to meet face-to-face. For us as well, it was a valuable opportunity to engage directly with our creators. However, when factoring in venue rental fees and travel expenses for participants, the overall cost was quite significant.

Then came the COVID-19 pandemic, which made it difficult to organize large-scale gatherings. While we had to forgo the value of direct, in-person communication, we still needed to conduct essential compliance training and track participants’ progress. That’s where learningBOX came in and helped us solve these challenges.

We were able to significantly reduce costs, and we feel that the core objectives of training—delivering necessary information and ensuring participants understand and accept it—have been achieved just as effectively as before.

Continuous Valuable In-house Expertise Building

Were there any aspects of learningBOX that you found difficult to understand or use?

Overall, we haven’t experienced any major issues or discomfort with the usability. However, when we announce the start of our compliance training, we currently send notifications to the email addresses linked to learningBOX. Since we primarily communicate with our creators via Slack, it would be helpful if the platform could integrate with other communication tools beyond email.

Thank you for your valuable feedback. We’ll certainly take that into consideration. On that note, what do you see as the key value in creating your own content?

As I mentioned earlier, our goal is to ensure that our creators truly understand the material and are motivated to change their behavior accordingly. To achieve this, the content creators must thoroughly digest the information and distill it into concise, engaging videos. They need to think carefully about how to keep the audience interested and ensure the content is watched through to the end.

This process itself becomes a learning opportunity for our staff. And as we continue to produce and accumulate these videos, we’re also building a repository of internal know-how. We believe that the more we continue, the more value we generate over time.

Finally, could you share your thoughts on what lies ahead?

Today’s creators are incredibly diverse, actively engaging across a wide range of platforms. We believe they will continue to share exciting and innovative content moving forward. Even among celebrities, we’re seeing a growing number who are boldly embracing platforms like YouTube and social media. As a result, partnerships with talent agencies have also been on the rise.

Our hope is to contribute to a healthier digital environment—one where individuals can express themselves freely without fear of slander or harassment. To help move closer to that ideal, we look forward to continuing our collaboration with learningBOX and leveraging its capabilities to support this mission.

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