Explanation of how to create your own e-learning materials and points to consider when creating them
Updated: January 28, 2022—An Explanation of How to Create In-House e-Learning Materials and Key Considerations During Production As remote work becomes more widespread, many companies are considering using e-learning for employee training and internal education, with the goal of training employees using their own proprietary training videos. However, many HR professionals at these companies are likely struggling with questions such as, “How should we go about creating these videos?” and “How can we create videos that are highly effective for learning?” In this article, we’ll provide a detailed explanation of the three options for creating e-learning content, how to create your own in-house e-learning, and key points to keep in mind during the production process. Table of Contents: Three Options for Creating E-Learning How to Create Your Own E-Learning Key Points for Creating E-Learning Master the Steps and Key Points for Creating High-Quality In-House Training Videos Three Options for Creating E-Learning The main options for creating in-house e-learning are: “hiring a specialized vendor,” “using e-learning software,” and “creating it in-house.” The features available, as well as the time and cost required for implementation, vary significantly depending on the method you choose. Therefore, you should select the optimal option by considering the pricing, past track record, content, and suitability for your company for each option. ① Outsourcing to a Specialized Provider Outsourcing to a specialized provider is the most common method of creation. By entrusting the work to professionals with specialized knowledge and years of experience, you can produce high-quality training materials without investing significant time or effort. In addition to filming and editing training videos, these professionals will conduct thorough consultations to understand your company’s goals and handle the project from the planning stage onward, making it easier to achieve effective learning outcomes for participants. Furthermore, some providers offer post-implementation support, providing peace of mind even for companies implementing e-learning for the first time. Although there is an initial cost, once created, the materials can be reused as many times as needed. Therefore, this approach offers excellent cost-effectiveness for materials intended for medium- to long-term use or for distribution to large groups. If you only need to create a small number of materials, you can keep costs even lower. ② Utilizing Course Creation Software and Tools By using tools such as e-learning course creation software and e-learning systems, you can produce materials that match the creator’s vision and objectives without requiring specialized knowledge. These tools range from simple ones that assist with course creation to more comprehensive solutions that include distribution capabilities. Some allow for easy creation simply by taking photos with a smartphone, while others support multiple foreign languages. In addition to original materials, services that allow you to rent existing content are also attractive. Since there are numerous services that enable the creation of high-quality videos at low prices, when using e-learning software, it’s best to choose a reliable service with a proven track record that aligns with your company’s budget and objectives. ③ In-House Production In-house production involves creating materials from scratch within your own company without using specialized support tools. Depending on the creator’s skills and knowledge, this typically involves using tools such as PowerPoint or video editing software. A key feature of this approach is the high degree of creative freedom: you can plan the learning content and video style entirely in-house, and tailor all aspects—including costs and the number of training materials produced—to fit your budget. This method allows you to keep costs lower than outsourcing or using off-the-shelf e-learning software. How to Create Your Own E-Learning Content When actually creating your own e-learning content, the process is generally divided into five main steps. By understanding the workflow in advance and grasping the purpose and importance of each step, you can improve work efficiency and enhance the quality of your training videos. The following explanation clearly outlines the five steps and key considerations for each one. Please use these instructions as a guide when creating your videos. STEP 1: Defining the Purpose, Target Audience, and Goals Purpose: You must clearly define the purpose—“Why are you creating this training material?”” Clarifying the purpose makes it easier to plan the content, such as determining what learning material to include. Target Audience: The target audience refers to “who will be using this training material to learn.” The overall tone of the material will vary depending on whether the audience consists of young people, such as new employees, or older generations, such as managers, and whether the majority of participants are women or men. Goals: It is also important to define “what the learning objectives of the training material are.” By establishing these goals in advance, you can create highly effective learning materials by keeping the information focused—even if the scope of what you want to teach expands during the creation process. STEP 2: Designing the Course Structure Schedule Clearly define the schedule for each phase of e-learning development. Schedule items include requirements definition, copywriting, design document creation, content production, and testing. Clearly defining the person in charge (role) for each stage will also help ensure the process moves forward efficiently. Title It is recommended to roughly decide on the title at the very beginning rather than leaving it until the end. Deciding on the title allows you to re-evaluate exactly what the content is about. While you can change it to a catchier title later, it’s best to keep it straightforward at this stage. Chapters and Sections: Perhaps the most important task in structuring the content is identifying the necessary topics and organizing them into “chapters” and “sections.” Organize the content while considering what topics and in what order will be easiest for learners to understand. If there are too many topics, it’s a good idea to split the content into smaller sections. STEP 3: Content Creation – Creating a Slideshow Based on the initial e-learning draft you developed, create a slideshow to share your vision for the final content with stakeholders. We recommend using PowerPoint to create the slideshow. Script Writing: When writing the script in PowerPoint, it is standard practice to dedicate one slide to each screen of content. The detailed design phase focuses primarily on organizing the content of the slides and the explanatory text in the notes section. Since inconsistent terminology or phrasing can distract learners from the subject matter, be sure to thoroughly consolidate the content at this stage. Filming: To ensure efficient filming, inspect the location in advance and visualize the placement of performers and equipment. Since footage shot by amateurs tends to be too dark, ensure adequate lighting by using lighting equipment. Additionally, since a rehearsal is necessary, make sure to set aside sufficient time before beginning the shoot. STEP 4: Review the Final Product Once filming is successfully completed, review the final product to ensure the learning content is accurate and the video is free of glitches. Typos and omissions are easy to overlook, so have multiple people check it thoroughly. Having a third party review it allows for a more objective evaluation, which leads to improved quality. STEP 5: After Completion If the final product passes review without any issues, conduct the training within your company or elsewhere. Gather feedback by distributing surveys to participants. Clearly evaluating each aspect—such as whether the video was easy for learners to watch and whether the content length was appropriate—will help guide future improvements. Key Points for Creating E-Learning Content By focusing on key points—such as adding narration and adjusting content length—you can create videos that are more effective for learners and easier for your company to manage. If you’re unfamiliar with the tools or creating a video for the first time, the process may take some time. Keep the points introduced here in mind to create the video that best suits your company’s needs. Inserting Diagrams, Charts, and Narration By inserting diagrams, charts, and narration, information is conveyed not only through the video’s audio but also visually, which enhances learning effectiveness. Be careful not to overload a single slide with information; focus only on the key points you want to convey. Keep text, such as captions, concise, and vary the colors, fonts, and sizes to improve readability. It’s also a good idea to consider your target audience’s position and age group when selecting the types of materials to include. Incorporate the Instructor or an Avatar While it’s best to summarize the information on slides concisely, relying solely on diagrams, tables, and narration may make the content too simple, potentially making it difficult to hold the learners’ interest. Incorporating the instructor or an avatar can increase the appeal to learners and help them deepen their understanding more effectively. By skillfully combining the instructor or avatar with the slides, you can create a structure that keeps learners engaged. Keep individual segments short. If a single segment is too long, learners will lose focus, so start by organizing the content and key points you want to convey in the training video. Consciously omit unnecessary content. If a segment is too long, it’s best to break it into parts and condense the key points into about 30 minutes. Keep the total duration to within one hour at most. Design the course for easy updates and revisions. The information covered in e-learning evolves daily, and in the early stages, you’ll likely identify areas for improvement and make frequent revisions. Additionally, even after the content is released, there is a possibility of changes or revisions to the systems being used, or the occurrence of technical issues. By designing the content to be easily updated and revised in anticipation of such changes, you’ll make future work much easier. A “design that’s easy to update and edit” includes having a well-organized structure where information on each slide is presented concisely, and materials such as diagrams, tables, and illustrations are properly saved in separate files. Making it easy to locate areas that need correction and creating the content with future updates and revisions in mind will make a significant difference in work efficiency down the line. Strategies for Maintaining Motivation When creating high-quality educational materials, it’s important not only to ensure they are “easy to understand” but also to incorporate strategies that help reinforce knowledge and maintain motivation. Rather than simply having learners go through the materials, “checking their understanding through quizzes or tests” “offering incentives,” or “setting aside time for Q&A sessions” can further enhance learning efficiency. Be sure to discuss and incorporate features such as the ability to view progress and accuracy rates, as well as setting passing thresholds, during the planning and design stages. By mastering the procedures and key points for creating e-learning content, you can produce high-quality in-house training videos. When creating your own e-learning content, it’s important to ensure the videos are easy for learners to understand and help maintain their motivation—rather than simply satisfying the creator’s own sense of accomplishment. No matter how much effort you put into creating a video, it cannot be considered good instructional material if it fails to help learners retain the knowledge. By keeping the points explained here firmly in mind, you can create effective original content. We hope you find this information useful. ▼You Might Also Like! Recommended Reading: “Introducing In-House Training for New Hires Using e-Learning”