What is the current focus of training videos? The advantages of using them and points to consider when creating them
With the rapid increase in the number of companies adopting remote work in recent years, employee training is also becoming mainstream to be conducted remotely. Among these, "training videos" through e-learning are now attracting attention.
Amid the demand for diversity in work styles, "training videos," which can flexibly meet the needs of companies and trainees, can achieve their objectives more effectively than conventional training methods.
For corporate HR recruiters who are considering reviewing their training methods, please take a look at the advantages of introducing "training videos" utilizing e-learning and the points to consider when creating such videos.
What is a Training Video?
Training videos are used to educate employees by distributing training content via video. Training at companies includes training for new employees that conveys work rules and basics, and training for employees that conveys work flow and how to handle complaints.
Many people may think of training as a situation where participants gather in a conference room or training facility and an instructor speaks one-sidedly with a microphone in front of them. There are also cases in which the training is conducted online in one place, rather than in person in real life. Until now, these types of "group training" have been the norm.
In recent years, however, "training videos" utilizing e-learning, which are more convenient than "group training," have been attracting attention.
Differences from Online Group Training
The major difference between training videos and online group training is that the videos that participants watch are in real time.
In online group training, the instructor also conducts the training in real time to the trainees, since multiple people are taking the course online at the same time using a video conferencing system, etc. The instructor also provides the training to the trainees in real time.
Training videos, on the other hand, are videos that have been recorded and prepared in advance by the company and are viewed by the trainees. Since the videos are not delivered in real time, trainees can watch the videos at their own convenience.
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Three Formats of Training Videos
There are three main formats for training videos: seminar format, manual format, and documentary format.
Since which format to use depends on the content of the training, it is important to understand the differences between them to create a video that is appropriate for the content of the company's training program.
Seminar Format
The seminar format is a video version of classroom training, in which one instructor speaks to multiple participants, as in a course.
There are two ways to film a video: one is to create the video as if the instructor is speaking to the participants, and the other is to film the actual scene of the training being conducted with the participants gathered together.
Training content for which seminar-style videos are suitable include training for new employees and etiquette training.
Manual format
The manual format is a video of actual work procedures, customer service, store operations, and other aspects of the operations manual. Because trainees can see and memorize actual job descriptions, it is easier for them to visualize and deepen their understanding of the training content than verbal or visual explanations.
It is effective for training content and employee education in companies whose main business is customer service, such as restaurants, beauty salons, esthetic clinics, and apparel companies.
Documentary format
Documentary format is a video clip of actual employees at work and employee interviews. The point is to give participants an understanding of the corporate atmosphere and real opinions of employees. This is effective when you want to convey the corporate culture and philosophy of the company.
Another key point is that the presentation can have a storyline, allowing participants to watch without getting bored.
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Advantages of Implementing Training Videos
If you are actually considering implementing training videos, or if you do not have major problems or dissatisfaction with your current training methods, the question of "what benefits will be gained by implementing training videos" is a very important factor.
Here are some of the benefits that companies and participants can gain from implementing training videos over offline or online group training.
Can be viewed anytime there is a viewing environment
With conventional group training, participants need to adjust their schedules according to the time when the training is held. With the introduction of training videos, participants can view video training at their own convenience, regardless of time or location, as long as they have a smartphone, computer, tablet, or other device and an Internet connection.
This is effective from an educational perspective, as it allows trainees to review and review points they had difficulty understanding, even if they find some parts of the training content difficult.
Information is conveyed more easily than in writing.
There are inevitably limitations in conveying the content of corporate training and employee education through text alone. By introducing training videos and inserting tickers and sound effects in addition to the instructor's explanations, it will be easier for the audience to naturally grasp the points and difficult content that the company is trying to convey.
In addition, since more information can be accurately conveyed to trainees, a high learning effect can be expected, which is a major advantage.
Since most people today are accustomed to taking in information from videos, it is recommended that companies can intuitively convey the content they wish to convey, leading to a better understanding by the trainees.
Can be used in a single shooting
For group training, the instructor must set aside time for each training session. With training videos, the instructor must shoot the video once, but after the video is produced, it can be used over and over again, reducing the burden on the instructor.
If you are inviting outside instructors, you no longer need to secure instructors and coordinate their schedules, which leads to more efficient operations.
Furthermore, since all trainees will be watching the same video, there is no need to worry about differences in the level of education, since there will be no variation in the teaching style or approach of the instructor in charge of the training. By maintaining a certain level of quality in the training content, it is possible to eliminate gaps in understanding among employees after the training.
No need to pay for transportation, venue, etc.
Off-line group training requires various costs, such as transportation to and from the venue, venue costs, and lodging costs for those attending from distant locations. If an outside instructor is called in, personnel expenses for the training staff are also incurred, so the cost of a single training session can be a significant burden for a company.
Although there are initial costs involved in the introduction of the system, training videos do not incur these costs, and thus can realize cost reductions in operating expenses compared to conducting group training.
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Disadvantages of Introducing Training Videos
While training videos offer a variety of advantages in terms of improved understanding, cost, and time, they are not the best method for all trainees. Here are some of the possible problems, concerns, and other disadvantages of implementing training videos.
Requires a viewing environment
In order to view training videos, a viewing environment must be in place, including internet and device availability.
However, this is not a major disadvantage since many people have smartphones and computers in recent years and there are many places in town besides homes where Wi-Fi is available.
Time, effort, and cost required to create a video
Creating a video takes time and effort, from planning the content of the video to shooting and editing.
If you rent a location outside of the company, you will also need to pay for the location and equipment for filming. In addition, if none of your employees have access to video creation tools, it may take a long time to create a video that is effective for learning.
Once a video is completed, it is difficult to modify it.
Another disadvantage of training videos is that once they are completed, they are difficult to revise later. If changes are made to the content of the training, it is relatively easy to make changes to some of the handouts or the content of the instructor's speech in the case of group training, but be aware that a video can be very time-consuming and labor-intensive.
When creating a video, it is necessary to confirm that there will be no immediate changes to the content of the training or new rules to be introduced into company policies. It is also a good idea to plan in advance how to operate the training video after its introduction before starting.
There is concern that participants may become less motivated.
There is a concern that participants may become unmotivated because the training is not timed like group training and is not mandatory.
If a person is not good at managing his/her schedule, he/she may put off watching the training videos and fail to complete the training within the time frame. In addition, since we cannot check the attitude and environment of the participants, they may not be able to concentrate on the training.
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Points to keep in mind when producing training videos
Training videos are not the end of the process. It is necessary to create videos that are easy for participants to view and more effective in educating them.
Understand the key points when creating a training video, and devise a video that is easy for viewers to learn and that achieves the company's objectives for the training.
Make the videos available on YouTube and other sites.
To ensure that your training videos are well viewed, do not just hand them out as data, but also make them available on YouTube and other platforms. If the platform is one that you use regularly, you are likely to be familiar with how to operate it, so you can eliminate unnecessary stress when viewing the video.
However, if you choose to upload your video somewhere, you should make sure that the information is not leaked, for example, by setting the video to "limited public access.
Adding a message
The key to effective use of video is to add a message as much as possible so that the information can be received visually. This will help convey important information in a way that is easy for the audience to understand. A visual change, such as in the color and size of the message, will also help to prevent people from looking at the message in a pause.
If you are using a message that covers the entire line of the lecturer or narrator, adjust the speed of the message so that the audience can read the message without difficulty.
Ensure that no single piece of content is too long.
If a piece of content is too long, participants will not be able to concentrate on it, so first organize the content and points you want to convey in the training video.
When organizing, write down the steps in chronological order and consciously omit unnecessary content. If the video is too long, divide it into 30-minute segments to narrow down the main points you want to convey in a single content.
Prepare a system to measure viewing status and effectiveness.
When implementing training videos, we recommend creating tools and management sheets that enable measurement of viewing status and effectiveness of training at the same time.
At the same time, tracking viewership can prevent participants from not watching the videos, and measuring the effectiveness of the training can provide hints on how to improve the videos.
Training videos that meet the needs of both the company and the participants
By implementing training videos, companies can reduce time and cost burdens. Furthermore, by tailoring video production to the content and purpose of the training, companies can effectively achieve their goals.
For trainees, being able to watch at their own pace, regardless of time or location, makes it easier for them to absorb the training content. As more attention is paid to the diversity of work styles, the introduction of training videos, which offer many benefits to both companies and trainees, is expected to spread even further in the future.
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SUMMARY
In this issue, we have introduced the advantages and key points about training videos using e-learning.
When conducting training, it is important not only to consider the content of the training videos, but also how to select an e-learning system to utilize those videos.
Our e-learning system, "learningBOX," makes it easy to incorporate created training videos into training materials. It is easy to use and low-cost, so we are sure that it will be of great help to you when you introduce training videos. Please feel free to try our free plan.
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