The size of the eLearning market is growing in demand
The Growing Market Size of e-Learning as Demand Grows
My name is Kidaoka, and I am in charge of marketing. Online learning using e-learning systems has been attracting a great deal of attention as a means of preventing the spread of the new coronavirus. This is due to the fact that, in addition to measures to prevent coronavirus infection, the traditional methods of employee education, such as group training and on-the-job training, are becoming less and less effective.
The research firm Yano Research Institute Ltd. (Nakano, Tokyo) has released a document that forecasts the domestic e-learning market to grow by 4.51 TP2T year-on-year to 246 billion yen in FY2020. According to the data, the demand for online learning is expected to continue even after the spread of the new coronavirus is under control, and the institute analyzed that the provision of learning services using the Internet, such as remote classes and online classes, will become more active at tutoring schools and other institutions where face-to-face classes are not available.
In this article, we will introduce the background and reasons why e-learning learning is needed in the coming years.
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1. the movement of the market size of e-learning in 2019
2. e-Learning is attracting attention as employee training
3. the usage scenarios of e-learning learning!
4. efficient human resource development using learningBOX
5. summary
The movement of the market size of e-learning in 2019
Source: Yano Research Institute|from a survey on the domestic e-learning market
In BtoB, the market will gain momentum from the revitalization of corporate investment in human resource development
The size of the domestic e-learning market in FY2019 is expected to increase 7.7% year-on-year to 235.4 billion yen. The breakdown is 68.4 billion yen (+5.2% YoY) for the BtoB market for corporations (including individuals within companies and organizations) and 167 billion yen (+8.8% YoY) for the BtoC market for individuals, and both markets are expected to continue expanding.
Source: Yano Research Institute|from a survey on the domestic e-learning market
According to the article, this shows that the e-learning market is growing in size for both BtoB and BtoC.
In the BtoB market, e-learning has penetrated more industries and companies than ever before due to the diversification of learning tools with the generalization of smartphones and tablet devices, the evolution of video content, and the ease of use of e-learning due to the development of cloud environments, combined with the revitalization of corporate human resource development needs. e-Learning has penetrated more industries and companies than ever before.
What is BtoB?
BtoB (Business to Business) refers to business-to-business transactions, in which a company provides goods or services to another company.
Sales are also growing steadily in the BtoC market.
In FY2020, the size of the domestic e-learning market is forecast to increase 4.5% over the previous year to 246 billion yen. In the current fiscal year, both BtoB and BtoC are expected to increase the number of e-learning users, as the impact of the new coronavirus infection will boost demand for distance learning.
Source: Yano Research Institute|from a survey on the domestic e-learning market
The BtoC market is expected to see a steady increase in the number of users and the generalization of e-learning as a form of personal learning, due to the penetration of learning styles utilizing smartphones, tablets, and SNS, the evolution of services provided by improved information communication technology, and the emergence of learning services using AI (Artificial Intelligence). The number of users is steadily increasing, and the environment is progressing to generalize e-learning as one of the forms of personal learning.
Both the BtoB and BtoC markets are expected to continue to expand in the future.
What is BtoC?
BtoC (Business to Consumer) refers to transactions in which companies provide goods and services to individuals. For example, BtoC refers to companies that sell goods to general consumers, such as consumer electronics manufacturers, apparel companies, and department stores.
Reference: In FY2019, the domestic e-learning market size will continue to expand due to a steady increase in the number of users and diversification of services offered.
e-Learning is attracting attention as a means of employee training.
Many companies are interested in using e-learning to provide learning and training for their employees. However, some of them may be unsure whether their company is the right environment for e-learning and whether it is effective. Why are companies paying attention to e-learning? Let us summarize the reasons.
1: Repetitive learning is possible at any time and any place, and can be adapted to employees' spare time.
With the current diversification of work styles, there is a demand for a training style that can be implemented in accordance with employees' timing, regardless of location and time, rather than the traditional uniform employee training.
With e-learning, you can simply replace the materials with the latest ones and have everyone take the most up-to-date course.
2: Minimize the amount of money and time spent on human resource development
Companies that used to conduct group training often incur large costs for each training session, including venue, transportation, and lodging expenses.
In addition, with group training, the education is conducted on an ad hoc basis, and when there are questions later on, the only thing that can be relied on is the minutes of the meeting. However, with e-learning, similar training can be delivered to people in remote locations via the Internet, and an increasing number of companies are using e-learning as a way to reduce costs.
To summarize the problems with traditional training
It is costly in terms of human and time costs: ・・・・・
Costs are incurred due to securing instructors, participants leaving their normal work duties, and scheduling. In addition, the size of the venue may limit the number of participants, and if more instructors are needed to accommodate the number of participants, the cost may increase accordingly.
It takes time to implement the training: ・・・・・
For a training program with a large number of participants, it takes a certain number of days to select a location, adjust the schedule, and plan the content of the training program in order to make the training meaningful.
Advantages of e-Learning
Easier management of student learning
・Running costs can be reduced.
Less time and effort required for advance preparation
Unify the quality of education
Here are some of the many ways e-learning learning is being used!
E-learning is an Internet-based learning method. Learning content, such as videos stored on a server (learning management system), is delivered to students, who take courses using Internet-enabled PCs, tablets, smartphones, and other mobile devices. Therefore, as long as there is an e-learning environment, each student can study at his or her own time and place.
E-learning has many advantages, but it may be difficult to determine whether it can be used effectively and whether it is suitable for your company. So, how is e-Learning actually used in companies? Here are some examples of how it is used.
Use in corporate training for new employees
Many companies are introducing e-learning for the purpose of training new employees. The use of e-learning reduces the time and cost required for the training of new employees, and it can also be used to measure the progress of the trainees' learning and achievements, which can be used to make decisions regarding their subsequent assignment to a new company.
Use as an internal information sharing tool
Some companies introduce e-Learning for the purpose of sharing materials and questionnaires. E-learning is a very useful tool for simultaneously sending and collecting tests and questionnaires for employees. Another important feature of e-Learning is that it can be used according to the level of the organization, department, or individual in the company to provide education tailored to each individual.
Efficient human resource development using learningBOX
learningBOX is an e-learning system that makes it easy for anyone to start e-learning. The concept is an e-learning learning system focused on "ease of use" and "low cost.
Detailed settings can be made to suit each user, such as course settings for teaching materials, learner group management, and a function to distribute teaching materials to each group.
LearningBOX is available for as little as ¥33,000 per year for 100 accounts, and up to 10 accounts can be used free of charge for an unlimited period of time, so please register for learningBOX to see how easy it is to use and try out what it can do!
Please refer to the case studies here for actual learningBOX results and effects, such as the elimination of ____ and improvement of ____, after implementing learningBOX.
➡ Click here for learningBOX case studies
Conclusion
In this article, we introduced the scale of the e-learning market, which is likely to grow in demand in the future, and the reasons behind this growth. However, there may be some companies that are still unsure if their environment is suitable for e-learning and if it is effective.
LearningBOX is free for up to 10 accounts. It takes less than five minutes to create an account. If you are interested in using e-learning, or are considering introducing e-learning, please contact us! Please try learningBOX for free. Thank you very much for your cooperation.